Post by account_disabled on Mar 5, 2024 21:17:12 GMT -7
The press releases sent to the media achieve very low effectiveness: only 12% of the notes received are considered publishable. It is one of the conclusions that has caught my attention the most from the Journalists, Companies and Institutions report in which 220 editors-in-chief and section heads of the economy, society and health information sections of media outlets throughout Spain participated. press I was also surprised that this 12% is a figure very similar to that recorded by the social psychologist White in the distant 1950s, when he analyzed the role of a teletype editor who had to justify the reasons why he selected only 10%. of the agency information notes that I received daily. White justified his own decisions with the concepts 'lack of space', 'lack of interest', 'very boring' writing or 'too much propaganda'... attributes that inexplicably continue to be decisive in the rejected press releases. Why daily press releases fail according to the Journalists, Companies and Institutions report: because they are not written with a journalistic mentality, they are too advertising, do not include enough information and have little content.
The report offers some very useful clues about the processes and routines by which journalists select and filter the information they receive, in a process known as gatekeeping . This process analyzes the mechanisms for developing information units based on the analysis of the reasons why an information item that could potentially be published is selected or rejected. One of the most interesting works in this sense is that of Kurt Lewin, who Industry Email List analyzed the role of the 'news selector' (or gatekeeper ) in a 1947 study on interactive dynamics in social groups, especially in the field of habits. related to food. The gatekeeper ho selects the news, but also the role of the social system and the cultural and ideological context in which the selection occurs, the social and institutional factors that intervene, the advertisers, the interest groups, the Government.The graph below is McNelly's descriptive proposal on the 'steps' that a news story from a foreign correspondent traditionally records from the moment the news event occurs until it is broadcast and received.
The study was directed by Estudio de Comunicación and carried out by Demometrica. The Federation of Associations of Journalists of Spain (FAPE), the Association of Economic Information Journalists (APIE) and the National Association of Health Informants (ANIS) have participated in its preparation. In this line I recover an article from Fast Company from the distant 1996. Sociodemographic patterns are not enough: they generate targets that are not the target. Minorities respond to a long tail model where motivations, expectations and behaviors prevail. Knowledge of sociology, anthropology and psychology becomes relevant. 360º communication was a fundamental contribution, but now it is necessary for each point of contact to be memorable and full of meaning. It is not enough ss is rethinking its future. Fast Company (again) has been looking at it more recently, in October 2010. The article acknowledges that there is panic and there is opportunity: two sides of the same coin. Communication must be a useful activity, surely closer to that of a product developer than to an artist. A few weeks ago a meeting of strategic planners was held at the European University of Madrid, gathered to talk about "The role of strategic planning in new agency models.
The report offers some very useful clues about the processes and routines by which journalists select and filter the information they receive, in a process known as gatekeeping . This process analyzes the mechanisms for developing information units based on the analysis of the reasons why an information item that could potentially be published is selected or rejected. One of the most interesting works in this sense is that of Kurt Lewin, who Industry Email List analyzed the role of the 'news selector' (or gatekeeper ) in a 1947 study on interactive dynamics in social groups, especially in the field of habits. related to food. The gatekeeper ho selects the news, but also the role of the social system and the cultural and ideological context in which the selection occurs, the social and institutional factors that intervene, the advertisers, the interest groups, the Government.The graph below is McNelly's descriptive proposal on the 'steps' that a news story from a foreign correspondent traditionally records from the moment the news event occurs until it is broadcast and received.
The study was directed by Estudio de Comunicación and carried out by Demometrica. The Federation of Associations of Journalists of Spain (FAPE), the Association of Economic Information Journalists (APIE) and the National Association of Health Informants (ANIS) have participated in its preparation. In this line I recover an article from Fast Company from the distant 1996. Sociodemographic patterns are not enough: they generate targets that are not the target. Minorities respond to a long tail model where motivations, expectations and behaviors prevail. Knowledge of sociology, anthropology and psychology becomes relevant. 360º communication was a fundamental contribution, but now it is necessary for each point of contact to be memorable and full of meaning. It is not enough ss is rethinking its future. Fast Company (again) has been looking at it more recently, in October 2010. The article acknowledges that there is panic and there is opportunity: two sides of the same coin. Communication must be a useful activity, surely closer to that of a product developer than to an artist. A few weeks ago a meeting of strategic planners was held at the European University of Madrid, gathered to talk about "The role of strategic planning in new agency models.